AI Automation Builder · Remote across Europe
AI that takes the admin off your team.
I build AI agents and automations for service businesses: hotels, agencies and small teams. Six years in hotel operations taught me where the time really goes, and a person always approves what matters.
What I can build for you
Pick the part of your business that costs you the most time. We start with one problem, a clear fixed price after a short call, and you approve every step that matters.
Hand off the tasks that eat your week
Agents that run a repeatable task from start to finish. Anything important waits for your OK.
Project Ops Agent
New project in, setup done.
One form creates the board, the folders and the team notification. Project emails land in the right place, and key files, links and decisions are pulled out of team chats. Anything the agent is unsure about waits in a review folder. Optional add-on: it tracks hours against budget and warns the team before it runs over. Works with tools like Monday, Google Drive, Gmail and WhatsApp.
Inbox and Leads Agent
Your shared inbox, sorted before you open it.
Applications, supplier offers and new enquiries are sorted, with replies drafted in your tone. New leads get a fast answer. Nothing is sent until you approve it.
Sourcing Agent
Quotes in, without the chasing.
It sends your quote requests to your suppliers, follows up with the ones who have not replied, files every quote, fills in your comparison sheet and updates the team in your project tool. You approve the supplier list and the request template.
Proposal and Deck Agent
From brief to first draft deck.
Turns a client brief into first ideas, writes them up and builds a draft deck in your own brand template. You approve the ideas before the deck is built.
Content Agent
Turn what you already have into content that gets found.
Case studies, photos and videos become SEO articles and blog posts, published after your review.
Lead Research Agent
Know who to contact before you write.
Finds companies that fit your ideal customer, researches each one, scores the fit and drafts a first email. You review and send. Built and tested end to end, with opt-out handling built in. B2B contacts only, and you stay responsible for the legal basis of each campaign.
Start with one agent. The Project Ops Agent is the one with a working demo. Fixed-price pilot.
For hotels, restaurants, bars and venues
Your guests already tell you where you lose money
Six years inside hotel operations taught me where guests, revenue and team time leak. I turn that into systems that fit your venue, with AI doing the repetitive part and your team staying in charge.
Start here: the guest review audit
I read your public reviews on Google, TripAdvisor and Booking, group what guests praise and complain about, and separate service and process problems from one-offs. You get a short report with the fixes I would make first.
Turn happy guests into a steady flow of reviews
- A tap-to-review card or QR code that sends happy guests straight to your review page.
- Your review volume and rating tracked over time, with an alert when the pace drops.
- AI-drafted replies in your voice. You approve every reply.
- A simple way to feature great guest stories and thank the team members named.
Turn free celebrations into offers guests choose
- Three clear tiers, priced and costed for your venue.
- A menu card and a short script that asks “which fits tonight?” instead of “do you want to buy?”
- An optional message before arrival, or a booking add-on, that offers the packages in advance.
- A simple view of what sold, so you can adjust.
Earn more from the drink guests already love
- A premium version of an existing best-seller: better ingredients, a memorable moment of service and a reason to pay more.
- A one-page team briefing with the script and a small incentive plan.
- A sales sheet that compares the new serve with the old one.
Same standard on every shift
- A one-page service guide from greeting to payment, written with your team.
- Shift briefing notes and scripts for your own upsells.
- An AI assistant your team can ask about the menu and procedures. It answers only from your approved documents and shows the source. Allergen questions always point to your own allergen sheet.
Every venue is different, so I adapt the tiers, scripts and tools to your guests, prices, team and booking system. Nothing goes live without your approval, and you own everything I build.
See the hotel bar case study →Tools your team will use every day
- Internal tools that replace spreadsheets and scattered chats.
- An AI knowledge base: your documents and notes, searchable with AI, running on your own API key.
- MVPs of AI-powered products. See my own relocation app, Abroad Assistant.
A brand and a site clients can book from
Brand, website and booking requests, built fast and handed over so you own the code and the accounts. See Richard Body Treatment.
Talk about this →How pricing works
Every project has a fixed price, agreed in writing before any work starts. The price depends on three things: how many tools I connect, how many steps the agent handles, and how much has to be built from scratch. Tell me the task on a short call and I send a fixed-price proposal.
Book a 15-min callWork
Operational Strategy · Hospitality
Hotel rooftop bar · LuminAir Amsterdam
Three business cases I built on my own initiative, alongside my role as F&B associate.
Top Talent · Bar: 4.8★ · 941 reviews · #1 Bar Amsterdam (Oct 2025)
- Problem
- A top-rated rooftop bar was losing review momentum, and its celebration package was only listed online, with no instruction for the team to offer it.
- What I did
- Alongside my role as F&B associate, I built three business cases on my own initiative: a review capture system after spotting a 75% drop in review velocity (8 to 12 a month down to 1 to 2), a premium cocktail serve with a team script, and a third, lower-priced celebration tier. I also wrote a service standards guide for the team.
- Result
- Two of the three were approved for a pilot by management. The premium cocktail and its positioning now feature in the bar’s official 2026 service standards. The new celebration tier was validated but blocked by an existing supplier agreement. The standards guide went to management review.
Review Engine
75% drop in review velocity identified (8 to 12 a month down to 1 to 2). NFC and QR review capture designed. Approved for a 90-day pilot by the GM and Operations Manager. Not rolled out after priorities shifted.
GlamStar Strategy
Premium serve with a team script and incentive plan. Approved for pilot. The cocktail and its premium positioning now feature in the bar's official 2026 service standards.
Celebration Package
The existing celebration package was only listed online, and the team had no instruction to offer it. Guests kept asking for sparklers with their drinks and desserts, which were given away. I proposed a third, lower-priced tier (prosecco and sparklers) to turn that demand into a new revenue stream from the same product. Concept validated by the GM. Blocked by an existing supplier agreement.
Golden Rules
Service standards guide written for the team. Submitted for management review.
Back-office agent for an events agency
- Problem
- Every new project meant setting up boards and folders by hand, and project emails and chats ended up scattered.
- What I built
- An agent that sets up a new project in Monday and Google Drive from one form, files incoming email into the right project (anything below 75% confidence goes to a “To classify” folder), and pulls files, links and decisions out of a team chat.
- Result
- Working demo on video. The chat part uses a simulated conversation.
Web · Branding · Client Work
Richard Body Treatment
- Problem
- A massage therapist moving from sports massage into mindfulness needed a new name, a new brand and a site clients could book from.
- What I did
- New name and identity, logo, website with service pages and a booking request form with live prices, brochures and business cards, plus guidance on the official name change.
- Result
- Live at richardbodytreatment.com, with code and hosting handed over so he can manage the site himself.
Also built
Abroad Assistant
My own relocation app with AI chat per country, tax estimates for 18 countries and a budget tracker. Live at abroad-assistant.com.
Jarvis
My own voice assistant and sales agent, built and tested end to end. Every outgoing email is approved by me.
How it works
1
15-minute call
Book a slot and send me one line about the task that eats your week. I tell you honestly if it is worth automating.
2
Fixed-scope proposal
One problem first, a fixed price after a short scoping call, and a clear timeline. If the scope changes, we agree the change in writing before I continue.
3
Build and handover
You approve each step, and you own the code and the accounts.
Questions
Will it work with my tools?
Usually yes. I connect what you already use, such as Gmail, Google Drive, Monday, n8n and WhatsApp Business, instead of asking you to switch.
Who owns what I get?
You do. Code, accounts and documentation are handed over.
Can an agent send messages on its own?
Only if you want it to. By default a person approves anything that goes out.
What about customer data and GDPR?
You stay the data controller. I sign a data processing agreement before building and prefer EU hosting.
What if I do not know what to automate?
Book the call. Tell me which task eats your week and I will tell you honestly if it is worth automating.
About
I'm Marcelo. I spent six years in premium hospitality across Europe, most recently at DoubleTree by Hilton Amsterdam, where I was rated Top Talent. That is where I learned to spot broken processes and build fixes people actually use. Today I build AI agents, automations and web products, including ongoing engineering work for a staffing platform in the Netherlands, working remotely with clients across Europe.
Harvard ManageMentor (Generative AI, Business Acumen, Marketing, Networks) · LinkedIn Learning (Generative AI for Finance)
Have a problem
worth solving?
Tell me about the task that eats your week.
Or email directly: marcelo@marcelopereira.space
Remote across Europe